Thursday, March 24, 2011

Stream of consciousness, 24 March 2011

I went into advertising because I realized that a depressingly large percentage of all advertising is pretty lame, forgetful and sometimes downright bad for you. But the good stuff is so good, I wanted to play a part in making sure there is a larger percentage of it.

 

I went into Content/Account Management when I had a chance to move into production because I realized that a depressingly large percentage of account folks are pretty lame, forgetful and sometimes downright bad for the work. But when you do have the chance to work with a really good, really smart account person, it’s so good, I wanted to play a part in making sure there was at least one more of them. And with any luck in the mentoring stratosphere, a few more.

 

I play music to release creative juices and pretend like I’m not in thinking of advertising internal processes and strategy 90% of my waking hours.

 

I hike to clear my mind, breathe fresh air, and remind myself that I’m happiest when I’m coming down from a summit.

 

I go to church to stretch my mind and wax philosophical about heavier, important matters and remind myself that family comes first.

 

I married Jaime to balance my tendency to dive into something with too much intensity and run the risk of coming out too late, or never. Plus, she’s a killer roommate and I like to hold her hand. Okay, I love her, stop making fun of me.

 

Back in 2003, my mission President told me he believed one of the main reasons I was called to that mission in Germany was to be a good companion to the people I worked with. Essentially, other missionaries needed me, maybe more than other people in Germany needed me.

 

TED is a nonprofit devoted to Ideas Worth Spreading. It started out as a conference bringing together people from three worlds: Technology, Entertainment, Design. Since then its scope has become ever broader. But the idea of making the world a better place and promoting Ideas Worth Spreading is still it’s core.

 

My Windows Phone 7 spot was a finalist in their ads worth spreading. it’s not even my favorite stuff I’ve worked on. Right now I’m working on a campaign to promoted being more tender and nice to each other, with lovable and approachable milk chocolate as a catalyst for better relationships and quality of life (there’s science behind this, people, I swear).

 

I often need to force myself to balance more. This random stream of consciousness note is probably just another reminder that I could do better, but that I’m also not doing so bad in the long run.

Posted via email from eric forsyth's posting place

1 comment:

Sassy Sarah said...

Great ad! I love it. I loved this stream of consciousness. It is good to be cognizant of the purpose of why we have and are doing things in our lives. Thanks for sharing! :)