Friday, December 16, 2011

2011 Zeitgeist

I already posted my own personal recap of 2011, but I left out the world events that stuck with me, as I felt those were more appropriate for a separate post. Leave it to Google to sum up the search terms that capture the zeitgeist of 2011. Makes this much easier (lazier of me, yes, but easier).

This world is just insanely fascinating when you slow down and reflect. I'm so glad I live in a time when these online resources make it so easy to glimpse into what real people are going through all over the planet (with a little bit of media literacy you can weed out the controlled biased info from unfiltered). Remember when the best year-end recap we had was a measly print issue of TIME magazine's corporate controlled year in review? I know Google is extremely "corporate" but at least this is based on real people's searches and I think it was put together very well. I forgive the ton of Google+ plugs in there, since it still comes out as a great little video in its own right, marketing motives aside. And that's marketing at its best, I think. The same reason why VW's little Vader Passat ad was so widely shared this year as well. Most people could care less about the Passat, but they made a great little video that held up on its own - and guess what? VW brand affinity and Passat sales are doing great, I think. Love it.

Posted via email from eric forsyth's posting place

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