I’ve decided I’m going to keep an email draft open on my desktop at all times at work all day, everyday. It won’t be work related. Or it might be, but at least it won’t have to be. The only rule is that there will be no rules. If It turns into a work email, which it often does, I’ll just make sure to open a new blank slate, so there’s always one there, ready for brain spillage. Call it time theft. I call it therapy.
It may be lyrics. A blog post. A letter to a friend. To Jaime. To Santa Claus. Whatever.
I think this one is turning out the be a blog post. That’s the joy of copy+paste. It may start in Entourage (or Outlook for you PCs), but it probably won’t stay there.
The goal is singular and simple: write more. No restrictions or red tape. Just provide a canvas and eliminate excuses.
And just to prove that this is the first one, I’m keeping my signature on the bottom. Call my work phone sometime just for kicks and giggles. Say hi and keep me in check on my new practice.
If you would not be forgotten as soon as you are dead, either write things worth reading or do things worth writing.
I think we can agree that Ben did both. Our turn.
Crispin Porter + Bogusky